Importance of tracking website traffic

Importance of tracking web traffic

Keeping track of traffic on your website is vital. This is an important aspect of search engine optimization too. You need to know how much traffic your website receives everyday in order to make short term and long term marketing strategies. Also the tracking helps in fine tuning ROI from the website.

Very few website owners have idea about how many visitors visit their website, where they come from, which pages they visit. Website traffic tracking deals with the following

•How many people visit the website everyday, every month
•What is the source of the visits on the website that is from where the visitors
come?
•Segmentation and classification of traffic originating from search engines, PPC programs,
and affiliate network programs, links from other directories, paid banner advertising etc.
•What keywords are typed by the visitors in the search engines to reach the website?
•What is the typical navigation by a visitor on your website?

Answers to above can help you maximize the ROI and optimize your marketing spend.

There are many third party free online tools available which you can use to monitor the traffic. There are certain limitations on free accounts as you can not store more data through them. The paid options give you more storage and you can have data for a longer duration. The typical parameters which should be considered for web traffic monitoring are:

• The number of visitors
• Average number of page views per visitor
• Average visit duration
• Most popular pages
• Most popular landing pages
• Frequent exit pages
• Path of a visitor
• Source of traffic

Once you analyze the above parameters, you can work effectively on search engine optimization and you can significantly improve your ROI.


Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp