Black Hat Practices and SEO

There are certain practices which are quite aggressive in nature and which uses methods to manipulate the search engine rankings. These practices are known as black hat practices.

Black hat practices comes under UNEHICAL search engine practices. The technical background of Black Hat practice is that search engine crawlers are robots. They don’t have brains like human beings hence they can not think beyond a point. Few search engine marketers use this to their advantage, making search engine crawlers to stay more on their website and rank their website higher. This results in higher rank and in turn higher traffic. However search engines in principle advocate to stay away from these practices.

Flip side:

Professional practicing black hat practices see this as a quick money making opportunity as it can get heavy organic traffic on the website in a short span of time.

• Quick money can be made by seo professional
• Heavy organic traffic can be generated to boost sales
• Good short term strategy to generate sales

Downside:

• Not ethical (Again ethical is a relative word)
• Black hat campaign can result in banning your website domain from search engines
• Any black hat campaign can not be a part of long term strategy as once you are identified you will be out of indexing process.
• It is bound to boomerang you, resulting in loss of traffic

To sum up

Its better to avoid these practices as they are not good for a long term strategy planning. Any good online business grows on ethical practices and a good marketing strategy and a black hat practice can not be a part of any good marketing strategy.


Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp