Importance of TITLE TAG in SEO

Importance of title tag in SEO

Title tag makes up the text which appears in the title of a web browser.
It is very important while considering SEO exercise. There are few tips you need to keep in mind while writing Title tag for your web page.

• Must include keywords for the webpage in the Title tag: Title tag is the tag which gives information about the webpage. You can take analogy of a bus number and route display on any metro route. The route is displayed prominently on the bus and that is the identification of the bus. Similar is the Title tag. A search engine crawler would like if you display the title clearly. It takes the title and then matches with the content and links on the web page. If all are in sync, the search engine will love it and assign a certain weight age to it. So, try to stuff your primary keywords for the web page in the title tag of the page
  
• Ordering keywords / phrases in the title tag: If you are using keywords in the title tag, then make sure that the primary keywords are given priority in the position. Ideally you can start your title tag with the primary keyword for that page. This gives strong signal to the search engine about how important you feel the keyword is.
  
• Make your title readable: The text you write in the title should be pleasing to eye, in short readable. Avoid using ALL CAPS. If you use it intelligently, it will make people to click the link while searching through search engines as the title tag appears with a hyperlink in the search results thrown by the search engines
  
• Have unique title tag for each page of your website: Try to keep title tag uniquie for each page of your website. This will help in proper crawling and proper indexing of all your web pages within a website.

Points to keep in mind:

1. Never leave Title tag BLANK or UNTITLED.
2. Write only relevant text in the title tag
3. Do not spam keywords in your title tag.

Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp