Importance of TITLE TAG in SEO

Importance of title tag in SEO

Title tag makes up the text which appears in the title of a web browser.
It is very important while considering SEO exercise. There are few tips you need to keep in mind while writing Title tag for your web page.

• Must include keywords for the webpage in the Title tag: Title tag is the tag which gives information about the webpage. You can take analogy of a bus number and route display on any metro route. The route is displayed prominently on the bus and that is the identification of the bus. Similar is the Title tag. A search engine crawler would like if you display the title clearly. It takes the title and then matches with the content and links on the web page. If all are in sync, the search engine will love it and assign a certain weight age to it. So, try to stuff your primary keywords for the web page in the title tag of the page
  
• Ordering keywords / phrases in the title tag: If you are using keywords in the title tag, then make sure that the primary keywords are given priority in the position. Ideally you can start your title tag with the primary keyword for that page. This gives strong signal to the search engine about how important you feel the keyword is.
  
• Make your title readable: The text you write in the title should be pleasing to eye, in short readable. Avoid using ALL CAPS. If you use it intelligently, it will make people to click the link while searching through search engines as the title tag appears with a hyperlink in the search results thrown by the search engines
  
• Have unique title tag for each page of your website: Try to keep title tag uniquie for each page of your website. This will help in proper crawling and proper indexing of all your web pages within a website.

Points to keep in mind:

1. Never leave Title tag BLANK or UNTITLED.
2. Write only relevant text in the title tag
3. Do not spam keywords in your title tag.

Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp

Search Engine Optimization

Search Engine Optimization services

Search engine optimization is the process of analyzing a web site and modifying it to enable search engines to read, understand, and index it correctly. This dramatically increases the traffic to the web site. Many web sites are expensive to build and are technologically advanced but they cannot be ranked by the search engines because they were never optimized.

The objective of search engine optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site.

It is not enough to simply add META tags and do submission of your site to the available search engine indexes and directories.

The initial step is to build a great content-rich website. The last step is the proper submission of your great site to the search engine or directory.

There are no search engine optimization secrets - just ranking and promotion methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords

What I suggest is to carefully , by using your instincts and Internet experience, do the following

• Identify your competition
• locate potential back links to your URL
• Identify the relevant keywords (its far better to have ranks for more than one keyword or phrase than to be at the top for only one keyword)

Avoid these

• Repetition of keywords
• Use of irrelevant keywords
• Use of colored text on same-color background
• Duplication of pages with different URLs
• Use of different pages that bridge to the same URL

After keywords identification, follow these

• Add keywords in content
• Submission of website to major search engines
• Recheck search engine registration (it will take few weeks to get your site listed in engines and directories)
• Check the search engine placement (please keep on checking the results as you have to feed this input to your further optimization process)

Repeat all the steps mentioned above periodically to keep your listing improving

Search engine optimization has become a necessity for companies that are serious about increasing Internet business and achieving prominent rankings in the major search engines.

Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp