Internet Marketing: SEO Services, Search Engine Optimization, PPC, Bangalore

Sunday, August 24, 2008

Why Do I need to track my website traffic?

Why Do I need to track my website traffic?


  • It gives you insight about your website’s usefulness: The information available through macro or micro tracking tools gives you an idea about general traffic trend on your website. It tells you whether your website is popular or not among the visitors. More the visitors, more popular is your website.
  • It gives some sort of measure of your marketing efforts, whether it is online of offline: Any money you spend on advertising your website, whether it is online advertising or offline advertising, you need to keep track of ROI in order to maintain profitability. The traffic trend and the micro statistics can give you an idea whether your campaigns are working together to generate leads or clicks on your website or not. This is applicable for all modes of online marketing whether it is a PPC campaign, a banner advertisement or a newsletter.
  • It gives you a chance to improve your website in terms of content and layout: By using tracking tools, you can come to know the pages which attract more traffic, which visitors visit quite often and on which visitors spend lot of time. Also, you get to know the pages which are “culprit pages”, that is where people come and exit your website after reading content on the page. This exit can be either linked to the content or the design layout. Once you get the list of these pages, you can work on them to make them more attractive in terms of content and design to retain visitors.
  • You get to know the source of your website’s traffic: You get the source of every single click if you use tracking tool. This gives you info on how your website stands in organic search, how its performing on various search engines, how it is performing on affiliate marketing programs, how your paid advertising efforts are working etc.
  • You have first hand data about your website visitors: The best part is you don’t have to reply on somebody to get the data about your website traffic. You have the first hand data which you can utilize to perform thorough analysis and fix your website to get more and more “conversions”


    Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp

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