Anchor Text and SEO

Importance of Anchor Text in SEO

What is an Anchor Text?

An Anchor text is the text which is the visible pat of a hyperlink. For example, "SEO services Bangalore". The hyperlink is pointing towards http://www.himshilp.com/ but the text is “SEO services Bangalore”. This text is known as anchor text.

Anchor Text is used to describe the summary of the target page. In above example, the page http://www.himshilp.com/ gives details about the SEO Services and various other services provided by the firm Himshilp which is a Bangalore based firm, so the anchor text “SEO Services Bangalore” is justified.

Anchor Text gives an idea to the visitor of a particular page that what is in store for him if he clicks a particular link on that and move to another page. Thus anchor text indicates the nature and type of content on the target page. This increases the importance of the page and enhances the relevance of the target page.

A brief on the importance of the Anchor Text

• Use of keywords in the anchor text increases the possibility of target page getting higher position in search engine rankings. Reason: Anchor Text increases the relevance of the target page.
  
• Anchor Text is liked by the search engines as they can give weight age to the target page based on the text used in the anchor text.
  
• A good interlinking of pages within a website using Anchor Text increases the changes of the website in attaining high search engine rankings.
  
• While doing link building, ensure that the Anchor Text you are using are relevant to the target pages of your website. Use keywords intelligently to increase relevance and weight age of your website pages.

To sum up, you must use Anchor Text Optimization as a part of your SEO strategy effectively. Search engines love them so you must use Anchor Text to benefit your website.

Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp