Internet Marketing: SEO Services, Search Engine Optimization, PPC, Bangalore

Thursday, May 22, 2008

SEO and Content of a Website

Website Content and SEO

One of the most important and widely accepted areas in SEO is WEBSITE CONTENT. IF a website doesn’t have appropriate content to justify its site structure then irrespective of your SEO efforts, it will not figure in top search results. Search engines will simply ignore the website. Thus, one of the most important areas to concentrate is website content.

During creation of a website, more emphasis is given on how a website looks or how it functions. Tools like flash are used to create beautiful screens to explain the functionality. Animated images are created to give a neat look to the website. While doing this, people completely neglect the fact that website content is one of the most important things and it should get more importance over the design aspect.

The content of a website should actually be the first thing when you are optimizing the website. One need to convey search engines that the website is full of information and worthy to be listed in top search results for the category to which it belongs. Every page of the website should honestly speak about the services, products which it is offering. Kindly avoid irrelevant content, content which is not related to the nature of the web page completely from the webpage. Be honest with the content and you can see miracles in due course. Not to mention there need to be a balance in the content so that the sales pitch of the content part also gets its fair share else the content targeted towards search engine crawlers will attract crawlers but keep the genuine visitors away from your website.


Himanshu Singh is the owner and founder of Bangalore based Internet Marketing firm Himshilp

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